This course covers the elements required for effective online marketing. You'll learn: how to ensure the success of your site before you get started, how to attract visitors to your site and engage them so they will return, what tools you should be using, how to make money from your online presence, and how to set up a website if you don't already have one—in 8 (relatively) easy steps. You'll also learn why your current website isn't getting the results you want as we put a real website through a live comprehensive site audit and hotseat analysis.